Mobile apps have changed the world

When Apple first opened its store in 2008, app was not a mainstream term.  It wasn’t until 2010 that the word we use daily earned recognition as Word of the Year by the American Dialect Society. Today, it’s on the tip of everyone’s tongue.

 

While many companies feared wasting money on what may have been a technology fad, Google Play and Apple are continuing to see growth in the number of apps available for download as a result of the increased use of tablets and smartphones as the number one way to access information.  The infographic below, Global Mobile App Statistics, captures the continued growth of this technology and the importance they play in the world. Apps are here to stay. Has your organization adapted? 

 

 
 

Android expected to overtake Apple as most popular app platform

Recently Apple celebrated its 50 billionth app download with huge prizes, but the technology giant that has held the number one spot for years has the competition on their heels.

 

Thanks to new devices from competitor Samsung and Google’s app store, Play, the Android platform has surged past Apple.  According to Business Insider, there are 900 million Android devices in today’s market, compared to 600 million Apple products. 

 

 

While the Fountainhead team has been creating apps for both the Android and iOS platforms for some time, more app developers are looking to create products for the Google Play store.  Many popular apps are now found on both platforms as companies are looking to broaden their audiences.  This strategy is working, as 2 billion iOS apps are download each month and 2.5 billion apps are downloaded from Play.

 

If Android continues to grow at this rate, Google’s Play will knock Apple out of the number one slot by October of this year.

 

Does your company prefer to the Apple iOS or Android platform?  Have you created apps for both marketplaces? 

 
 

Cyberattacks increase along with app adoption rates

Speaking before Congress, Apple CEO Tim Cook explained that the same technology that has brought jobs and sparked innovation within the country has been the catalyst for cybercriminals.  They are using apps to enter both smartphones and tables, infecting the phone upon download.

 

Cook’s sentiments were echoed at the CTIA Wireless Conference in Las Vegas. Cyberattacks were a hot topic of conversation, with a strong focus on mobile malware.

 

 

According to Chris Doggett, senior vice president of corporate sales at Kaspersky Labs, mobile malware cases have jumped from 6,000 in 2011 to 30,000 in 2012.  Prior to 2011, there were very few reported cases. 

 

If you have an Apple device, your chances of being infected with mobile malware are less than your counterpart with an Android.  Kaspersky data shows that in late 2012, 94 percent of mobile malware threats came from Android’s OS.  The huge disparity in numbers is due to Android’s use of the open platform.  Apple’s apps are approved before they are available for download, while Android apps are not.

 

Open platforms are not the only way a cyberattacker can get into your device.  Many are taking advantage of wireless connections to steal your private information.  Data is not encrypted on a wireless connection, which enables it to be exploited.  The industry is working to increase consumer safety.  

 

While this may seem scary, it shouldn’t stop you from downloading the apps you’d like and from using that wireless connection. Chris Boyer, assistant vice president public policy at AT&T, said it best to CNBC:

 

"With cybersecurity, it may seem like all doom and gloom, but the one thing that is positive is it's still in infancy. … That helps us get ahead of it," he said. "There is a big focus is on how we can prevent these attacks from happening." 

 

 

 
 

Developing a successful mobile app

Your association has decided to take the plunge; you are going to develop an app. The most frustrating part of the process is not knowing whether or not your app will even be used by your audience.

 

According to New Relic, one of every four apps downloaded has been used once and then discarded.  To ensure success, they have put together this excellent infographic on the basics of mobile app development and what to do to keep it relevant in the ever growing marketplace.  

 

What has your experience been like? How do you keep your app relevant? 

 

 
 

Three patient benefits resulting from the shift to mHealth

In the past, when a patient left the doctor’s office, they left with a prescription and hardcopy literature with relevant information. In today’s mHealth world, patients are leaving doctors’ offices with directions on how to download apps to their smartphones and tablets.

 

The mHealth industry has shifted the paradigm and has contributed to the development of a new delivery model for value-based patient-centered healthcare. Patients who download a medical app have instant access on how to manage a disease, which leads to better overall health and fewer doctors’ visits.

 

 

This isn’t the only benefit of mHealth. MEDCITY News compiled a list of additional mHealth benefits:

 

1.  They engage patients and motivate them to be more active participants in their care: mHealth apps are an important and ever growing portion of this sector. There are more than 13,000 healthcare-related apps for iOS alone. Many of the apps downloaded monitor eating habits, enable calorie counting and track health and fitness goals. While they may not always be recommended by a doctor, patients are taking an increased interest in managing their own wellbeing.

 

2.  They facilitate the tracking and management of chronic illnesses: This new technology has significantly benefited those with chronic medical conditions. Disease management apps have enabled patients to monitor their vitals and symptom. Some are designed for children, which makes everyday health fun. Additionally, many can record relevant information, which makes it easy to share with your doctor.

 

3.  They contribute to patient understanding of their health: All of that literature the doctors give patients gets stuck in the back of the drawer, misplaced and sometimes accidently thrown out. Thanks to new apps and mobile-friendly versions of patient portals, doctors can send their clientele in the right direction for information.

 

These three benefits are just the start. As mHealth resources continue to grow and become more available to patients, the payback from these apps will be increase.